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The Peak End Rule: What You Actually Remember From a Experience
People tend to judge and remember experiences based on how they felt at the peak and at the end of it. This psychological phenomenon is known as the peak-end-rule. The model was first proposed by Barbara Fredrickson and Daniel Kahneman and infers that instead of remembering a whole experience we only remember snapshots of it. Today we know that how well the rule works also depends on our expectations going into the experience.
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