Meta to require disclosures for AI political ads

Meta to require disclosures for AI political ads

From AI Tool Report

Our Report: Meta now requires disclosures for AI-created or altered political advertisements, and has put the policy in place to create transparency and stop the flow of misinformation.

🔑 Key Points:

  • The new policy, effective from 2024, mandates advertisers to disclose the use of AI in altering or creating political ads on Facebook and Instagram, and advertisers must clarify if ads portray unreal actions by real people, fabricate non-existent individuals, or manipulate footage of actual events.

  • The updates follow Meta's decision to bar political advertisers from using generative AI ad tools (covered in yesterday’s newsletter), amidst expanding access to AI-powered advertising technologies (for individuals and businesses).

  • In October, Google also introduced generative AI ad tools, opting to exclude political content by blocking specific prompts in a move to protect public discourse from manipulation through the malignant use of their publicly available AI Tools

🤨 Why you should care: With digital platforms under scrutiny for content authenticity, these measures mark significant steps in ensuring the integrity of online political communication—although we imagine any campaign with a large enough budget will find a way to incorporate AI through loopholes.

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