“[T]echnology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.” — Steve Jobs
Steve Jobs’s vision for Apple was rooted in the belief that the arts and sciences do not live in isolation. They complement and enhance each other. John Lasseter, chief creative officer at Pixar, echoed this sentiment stating, “Technology inspires art, and art challenges the technology.” But even though integrating these areas can be necessary for innovation, too many people confine themselves to only one.
We wanted to understand why some people are more likely to reach across disciplines than others. So we investigated people’s “mindsets” about interest and their impact.