Christine Brower-Cohen's Blog – August 2014 Archive (2)

New Reading Lessons for a New World

Recently, John Oliver did a funny bit on native advertising.  If you are not familiar with the term, native advertising is when companies and organizations make their ads look like editorial content in print publications.  

As a writer, I know that the sale of ad space pays for the production of the magazine, and that the editorial and advertising departments each have their own separate, important job to do.  As a reader, I've noticed ads that look like articles, but since I'm an…

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Added by Christine Brower-Cohen on August 19, 2014 at 8:46am — No Comments

Sharing Books

In Kiwi magazine, I read about a great way to share books and promote literacy in your hometown.  Little Free Library is a way to recycle your old books and even read some new ones.  You can order a waterproof structure, or better yet, build your own out of repurposed materials, and place books inside. Neighbors come and borrow books and even leave some of their own books.  If you're really ambitious, leave a notebook and pen in the structure for people to write their responses to…

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Added by Christine Brower-Cohen on August 8, 2014 at 8:41am — No Comments

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