Young Americans Don't Rely on Social Influencers During Pandemic

Young Americans Don't Rely on Social Influencers During Pandemic, Says Second COVID-19 (Coronavirus) Study
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Second of Four-Part Research Series Reveals Behaviors by and Influences on Young Americans Five Weeks into Pandemic
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One month after its initial research report, the Cause and Social Influence Initiative has released Influencing Young Americans to Act: Special COVID-19 Research Report, April 2020. This report reveals key findings from actions taken in the three weeks preceding April 17.
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The Big Takeaway:
This study reaffirms the weakened influence of online influencers during a national emergency and reveals who is exerting influence over how Americans age 18-30 are responding.
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1). Almost 60% of young Americans were not receiving news about COVID-19 from online influencers. This finding held true from the first study even as celebrities and online influencers began active promotions.
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2). Local government had the most influence on whether young Americans acted to stop the spread of COVID-19. Instead of influencers or celebrities, young people are listening to local governments and family members to learn what to do to stop the spread of the virus.
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3). Supporting local business was the best way young Americans sought to support others during the pandemic. Young adults see their consumer decisions and social media activity as ways to help people. At the same time, a third of these respondents said they have taken no actions that might help others.
4). Healthcare reform tops the list of social issues young Americans made donations to, while they volunteered (virtually or in person) most for animals/animal rights. A small percentage of young Americans chose to financially support healthcare reform, food banks and animal rights; the smaller percentages who volunteered did so for climate change, animal rights and food banks/healthcare reform.
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