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Based on Dan Rockwell
“When to Quit”
Leadership Freak, September 24, 2026
Persistence is usually praised in leadership. School leaders are taught to stay the course, push through resistance, and refuse to give up when the work becomes difficult.
But persistence is not always wisdom.
Dan Rockwell argues that leaders should not quit merely because something is hard. Most meaningful work is hard. The better question is whether the work is still worthwhile.
That distinction matters enormously in schools. Districts often continue initiatives, committees, programs, schedules, technologies, and procedures simply because they have already invested time, money, and political capital in them. Rockwell’s argument is that leaders must be willing to stop when the original goal no longer serves the larger purpose, when new information changes the situation, or when continuing prevents better opportunities from receiving attention.
Quit when the goal no longer serves the purpose. Goals are supposed to help accomplish something larger. If an initiative becomes disconnected from the reason it was created, completing it may no longer represent success. Rockwell recommends returning to the question: “What are we trying to accomplish?”
Change direction when new information changes the decision. Leaders often make reasonable choices based on incomplete information. When circumstances change, continuing simply to remain consistent can be poor leadership. A useful question is: Would we make this same decision today, knowing what we know now?
Beware of sunk-cost thinking. Schools may continue a program because they have already spent money, invested staff time, trained teachers, or defended the initiative publicly. But past investment cannot be recovered by wasting additional resources.
Activity can masquerade as progress. Rockwell warns that organizations sometimes redesign presentations, schedule meetings, produce reports, or reorganize structures simply to avoid admitting that something is not working. Being busy is not the same as moving forward.
Every commitment carries an opportunity cost. Resources devoted to one initiative cannot be devoted somewhere else. Continuing low-value work may mean missing a more promising opportunity.
Decide in advance when you will stop. Drawing on Annie Duke’s work, Rockwell recommends establishing “kill criteria”—specific conditions that will trigger a decision to stop, adapt, or redirect.
Schools are particularly vulnerable to what might be called initiative inertia.
A district adopts a reading program.
Teachers are trained.
Materials are purchased.
The superintendent publicly supports it.
Two years later, student outcomes remain flat and teachers report major implementation problems.
At that point, continuing the initiative can begin to feel easier than ending it.
Why?
Because quitting requires acknowledging that an earlier decision may no longer make sense.
That is psychologically difficult.
The same pattern occurs with professional development programs, technology platforms, scheduling structures, committees, behavioral systems, assessment programs, and district initiatives.
Leaders may begin saying:
“We have already invested too much.”
“We just need another year.”
“We have trained everyone.”
“We cannot change direction now.”
Those statements may sound like persistence.
Sometimes they are actually signs of sunk-cost thinking.
Strong leadership requires separating commitment to the mission from attachment to a particular strategy.
A school district's mission might be improving literacy.
A particular reading program is only one possible strategy for achieving that mission.
If the strategy does not work, changing strategies is not abandoning the mission.
It may be the most faithful way to pursue it.
Revisit the original purpose.
For every major initiative, ask: What problem were we trying to solve? Is this still the best way to solve it?
Conduct a “today test.”
Ask the leadership team: “Knowing everything we know now, would we start this initiative today?” If the answer is no, that deserves serious attention.
Separate sunk costs from future decisions.
Money already spent and time already invested should not determine whether additional resources are committed.
Look for manufactured progress.
If meetings, reports, presentations, and reorganizations are multiplying while outcomes remain unchanged, examine whether activity has replaced actual improvement.
Identify opportunity costs.
Ask what your school cannot pursue because staff attention, money, and time are committed elsewhere.
Establish kill criteria before launching initiatives.
Rockwell recommends using “states and dates.” For example:
“If we have not achieved measurable improvement in student attendance by June 2027, we will modify or discontinue this strategy.”
That creates a decision point before emotion, reputation, and institutional momentum make change more difficult.
School leaders frequently ask:
“How can we make this initiative work?”
Sometimes a better question is:
“Should we still be doing this at all?”
Quitting is not always failure.
Sometimes quitting means recognizing that circumstances have changed, evidence has accumulated, or resources could produce greater value elsewhere.
The real leadership challenge is knowing the difference between abandoning something because it is difficult and abandoning it because it no longer serves the mission.
Rockwell leaves leaders with a particularly useful question:
What are you continuing simply because you started?
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Prepared with the assistance of AI software OpenAI. (2026). ChatGPT (5.2) [Large language model]. https://chat.openai.com
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