When you enter an organization as its new leader, forget about plotting out the first 90 days. Focus on the first 90 hours. Why are those initial hours on the job so important? Because you don’t get a second chance to make a first impression. If you don’t get the first 90 hours right, the remaining 10 weeks won’t make up for any ground that gets lost.

When Michael Watkins published his best-selling book The First 90 Days 20 years ago, the world was a kinder, gentler, and slower place. Today, given the speed that information travels, the intensity of global competition, the mobility of talent, and the way unexpected crises can emerge rapidly, leaders must move faster and display more strategic agility than ever before. Much of Watkins’ advice about how company officials should assume a leadership post still holds true. It’s just that his recommended actions have to be compressed into a shorter period of time.

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