Why Social Media Matters By Peter DeWitt

Why Social Media Matters

"I saw the potential power of that technology to connect people around issues of common interest." Benjamin Rattray, Founder of Change.org.

The other day I went to get something to eat for lunch and two teenage girls were in the booth across from me. One was sitting with her face buried in her Smartphone. Her friend, who sat across the table from her, watched her friend endlessly text with someone else.

Girl Eating-Texting.jpg
(Flickr Photo Courtesy of hdzimmermann)
My cynical side wondered how the friend who was not texting felt about being at lunch with a friend who clearly wanted to text with someone else. But...then the two girls began talking about the text one was receiving. Whenever I walk into a restaurant I seem to see people with food in one hand and their phone in the other.

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