What Do American Girl® Dolls and Pearson Have in Common? By Peter DeWitt

What Do American Girl® Dolls and Pearson Have in Common?

Product placement can be seen in most aspects of entertainment. Maybe it's a sports program or a movie we are watching. It's a way for a corporate sponsor to slip one of their products into the picture, and we get used to seeing the same product over and over. It may include the car that James Bond® drives or the beverage he drinks. Corporations know that the more their product is seen being used by our favorite characters, the more likely we are to choose their product.

Corporations invest big money into movies, television shows and even sports programs. They own the theatres and stadiums we go to for competitions and concerts, and they even sponsor halftime shows or competitive events. The networks, stadiums and movie producers get some of their expenses covered and it's a win-win for everyone.

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