SEO is search engine optimisation. Using this technique, a website's ranking in search engines (such as Google) can be improved.

I noticed there are very few businesses aware of SEO. So, I thought being an SEO professional, I should write an article making users aware of SEO.

I started working as an SEO consultant for SEO Brisbane around 2 years back. I learnt most of the SEO online and then gained experience by working with different businesses.

Search Engines

Today, there are many search engines available online to access the information on the web but mainly Google, Bing and Yahoo are the top search engines. Of course, as we all know, Google is the biggest of them all.

Have you ever thought why some sites appear on page 1 in Google while others don't? If we start our own website, what can we do to get the site on page 1?

SEO

Well the answer to above questions is SEO - Search Engine Optimisation. SEO can be seen as a part of digital marketing.

SEO consultants can find the best keywords that suit your website, or blog and then optimise it for those keywords (example adding those keywords in the text and tags of your site).

SEOs can also improve the popularity of your site. Google loves a site which is popular. If a lot of other authority websites or blogs talk about your website, link to your website and share your site on their social channels, then you're doing well in SEO.

Writing superior quality content on your website also boost your website's SEO. If you like to know more about SEO then you can read this blog- what is SEO ?

But I hope all the readers would have got a little bit of idea about SEO by reading this blog. It is a new field in marketing and students, learners or professionals in marketing should understand what SEO is.