I was recently in Oslo, Norway's capital, and visited a wonderful museum displaying three Viking ships that had been buried with important people. The museum had all sorts of displays focused on the amazing exploits of Viking ships, always including the Viking landings in Newfoundland, about 500 years before Columbus. Since the 1960s, most people have known that Vikings, not Columbus, were the first Europeans to land in America. So why do we celebrate Columbus Day, not Viking Day?
Given the bloodthirsty actions of Columbus, easily rivaling those of the Vikings, we surely don't prefer one to the other based on their charming personalities. Instead, we celebrate Columbus Day because what Columbus did was far more important. The Vikings knew how to get back to Newfoundland, but they were secretive about it. Columbus was eager to publicize and repeat his discovery. It was this focus on replication that opened the door to regular exchanges. The Vikings brought back salted cod. Columbus brought back a new world.
In educational research, academics often imagine that if they establish new theories or demonstrate new methods on a small scale, and then publish their results in reputable journals, their job is done. Call this the Viking model: they got what they wanted (promotions or salt cod), and who cares if ordinary people found out about it?