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How to Persuade People to Change Their Behavior
How to Persuade People to Change Their Behavior
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PM Images/Getty ImagesGovernment and public health organizations have been tasked with the challenge of changing behavior — getting people to not only practice social distancing and shelter in place but do it for weeks and potentially months. Not surprisingly, almost everyone is relying on the standard approach to drive change: Tell people what to do. Issue demands like: “Don’t go out,” “Stay six feet apart,” Wash your hands,” and “Wear face masks.”
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