How to Persuade People to Change Their Behavior


How to Persuade People to Change Their Behavior

By
 
Jonah Berger
hbr.org
5 min

PM Images/Getty Images PM Images/Getty Images

Government and public health organizations have been tasked with the challenge of changing behavior — getting people to not only practice social distancing and shelter in place but do it for weeks and potentially months. Not surprisingly, almost everyone is relying on the standard approach to drive change: Tell people what to do. Issue demands like: “Don’t go out,” “Stay six feet apart,” Wash your hands,” and “Wear face masks.”

Read more...

View Original

Views: 232

Comment

You need to be a member of School Leadership 2.0 to add comments!

Join School Leadership 2.0

FOLLOW SL 2.0

JOIN SL 2.0

SUBSCRIBE TO

SCHOOL LEADERSHIP 2.0

School Leadership 2.0 is the premier virtual learning community for school leaders from around the globe.  Our community is a subscription based paid service ($19.95/year or only $1.99 per month for a trial membership)  which will provide school leaders with outstanding resources. Learn more about membership to this service by clicking one our links below.

 

Click HERE to subscribe as an individual.

 

Click HERE to learn about group membership (i.e. association, leadership teams)

__________________

CREATE AN EMPLOYER PROFILE AND GET JOB ALERTS AT 

SCHOOLLEADERSHIPJOBS.COM

SCHOOL LEADERSHIP 2.0 EVENTS

School Leadership 2.0

© 2021   Created by William Brennan and Michael Keany   Powered by

Badges  |  Report an Issue  |  Terms of Service