With all the change the world is now experiencing it is quite dumbfounding, to say the least, as to why schools and education remain static when it comes to change. All one has to do is walk into a school and for the most part they will see the same structure and function that has dominated for the past 100 years. The pressure to conform to a world that solely equates school success to standardized metrics is, for all intents and purposes, the reason why we are not seeing disruptive innovation at scale. However, if schools and leaders do not take cues from history it is only a matter of time before they suffer the same fate of obsolescence. The domino effect here could be catastrophic to our economy and the world, as we know it.
Maybe evolution is not the right approach for education, but rather a concerted focus on paradigm shifts to professional practice. As Thomas Kuhn (1970) argues, scientific advancement is not evolutionary, but rather is a "series of peaceful interludes punctuated by intellectually violent revolutions", and in those revolutions "one conceptual world view is replaced by another". Thus a paradigm shift constitutes a change from one way of thinking to another to spur a revolution that transforms learning and professional practice. This sounds great in theory, but it won’t just happen. For a paradigm shift to occur and be sustained it must be driven by change agents who are willing to disrupt the status quo embedded in the global education system.
Paradigm shifts need to be driven by change agents in classrooms, schools, districts, and other educational organizations across the globe. In a world where technology is becoming more and more embedded by the minute, it is incumbent upon leaders, regardless of position, to replace the conceptual view of school with a more meaningful one. This is where the concept of digital leadership really comes into play. By carefully analyzing current components of professional practice, educators can begin to make the necessary paradigm shifts to replace existing practices with more effective and relevant ones. The following are some specific paradigm shifts in relation to the Pillars of Digital Leadership:
Student Engagement, Learning, and Achievement
We can ill afford to teach and lead in the same ways we were taught and led. It is important to sift through the fluffy ideas that abound as well as the allure of the tools and begin to integrate technology with purpose when appropriate. Success is contingent upon sound instructional design, quality assessments, and an improved feedback loop. To validate this paradigm shift, the concept inherent in this pillar should be aligned to actual results that exhibit improvement not just in terms of engagement and learning, but also achievement as evidenced by a Return on Instruction (ROI). When implemented correctly, digital tools can transform education.
Learning Spaces and Environments
Desks in rows, LCD projectors used as glorified overhead projectors, uncomfortable furniture, poor lighting, and inflexible arrangements have to go. To prepare our learners to think and solve problems in the real world and beyond, they need to learn in spaces and environments that most emulate this reality. Research has shown that redesign can impact student learning (Barrett et al., 2013). More importantly, it can empower our learners.
Professional Growth
Traditional forms of professional development such as “sit and get”, one-size-fits-all, a few isolated days in the school calendar, and trainings lacking accountability are all a waste of time and money. Technology now allows for professional learning to take place anytime, anywhere, and with anyone. Combining improved professional learning experiences with the power of a Personal Learning Network (PLN) sets the stage for meaningful improvement that can be transformational.
Communications
Schools still rely on traditional means (email, newsletters, phone calls). The shift here is to begin to meet stakeholders where they are at and engage them in two-way communications. This blended approach will result in more transparency, exposure, and message amplification.
Public Relations
If you don't tell your story someone else will. Do you really want to roll the dice and take a chance with this? Everyone has access to the same free video, picture, and text tools to become the storyteller-in-chief. There is such power in stories that focus on student successes and staff accomplishments. No longer does any educator have to rely on the media alone to share the daily awesomeness that occurs in classrooms and schools.
Branding
Here is a simple equation: Communications + Public Relations = Branding. This is not a business-minded concept focused on selling, but instead telling stories and consistently sharing a positive narrative about education. The focus on telling and sharing work in concert with one another to build powerful relationships with all stakeholders. This results in greater support and appreciation for the whole child approach that many schools are focused on.
Opportunity
As the saying goes, if opportunity doesn’t knock then build a door. The digital world allows us to open doors like never before. The paradigm shift here will naturally result with a sustained focus on the other six pillars.
A paradigm shift in learning, teaching, and leadership is needed to improve our education system. Opinions, talk, and ideas alone will not do the trick, especially those not connected to research and evidence. Let’s raise the bar for schools and ourselves so that a scalable paradigm shift occurs and holistic improvement becomes the norm, not an exception.
Barrett, P., Zhang, Y., Moffat,J., & Kobbacy, K. (2013). A holistic, multi-level analysis identifying the impact of classroom design on pupils' learning. Building and Environment, 59, 678-689
Kuhn, T. S. (1970). The structure of scientific revolutions. Chicago: University of Chicago Press.
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