Amazing things happen in every school. 

Unfortunately, most of what happens inside schools goes no further than classroom walls. 

Whereas some schools do a great job of sharing their story, many have struggled to adjust to the ever-changing communication landscape.

But rather than take ownership of their poor communication, many school leaders are quick to blame everyone but themselves: 

“We sent a letter home!”

“Why don’t they look at the website?”

“They don’t read their email.”

“It’s posted on Facebook...”

“Students don’t listen.”

“Parents don’t care.” 

When schools neglect communication, the community fills in the gaps with their own (often negative) opinions and conclusions with the little information they have...

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