10 Seconds: The Time It Takes a Student to Size You Up

10 Seconds: The Time It Takes a Student to Size You Up

Ed Week

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10, 9, 8, 7, 6, 5...you get the idea. We count back from 10 all the time. We did it when playing Hide-and-Seek as kids, and other times we do it when we want to get the attention of our audience. With the New Year chiming in last night, people from around the world counted down from 10 to mark the new year. But did you know that our students can size us up in 10 seconds?

10 seconds can be very powerful.

In Blink (2005) Malcolm Gladwell wrote about psychologist Nalina Ambady. Gladwell wrote that Ambady, "Once gave students three ten-second videotapes of a teacher - with the sound turned off - and found they had no difficulty at all coming up with a rating of the teacher's effectiveness." As if that wasn't telling enough, Ambady "cut clips back to five seconds, and the ratings were the same."

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