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Schools Tap Into Online Fundraising to Expand Budgets
Schools Tap Into Online Fundraising to Expand Budgets
Karen Tyler, the principal of Erie Day School, didn't quite know what to expect when her private K-12 school signed up to be a part of Erie Gives, a completely digital one-day fundraiser in which members of the community are encouraged to donate to any nonprofit in the Erie, Pa., area.
Ms. Tyler's uncertainty turned to joy in a matter of hours when the day arrived last month. Thanks to a well-organized, Web-based fundraising effort that included Facebook posts and emails to parents, alumni, and previous donors, her school raised $52,500 in 12 hours.
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